We are looking for a marketing lead to grow user and trainer engagement with our fitness app. Our marketing will be purely digital for this initial scope and should focus on social media, specifically Instagram, TikTok, Facebook and Reddit.
We have a strong sense of our brand and some initial ideas for marketing campaigns, so you won't be starting from scratch. That said, we value autonomy, so you will have a good mixture of autonomy and support whilst working with us.
- Conceiving and shaping digital marketing campaigns
- Executing digital marketing campaigns through a mixture of posting on social media, posting adverts and building collaborations with trainers and users
- Generating and capitalising on PR opportunities
We are creating an online fitness platform that seeks to bring the world's best workout content to a global userbase. We are shaping our app to make training accessible, inclusive and engaging, and our business model is a differentiator.
We follow the lean startup method with emphasis on frequent iteration, honesty in assessing our progress and being flexible to change.
If you're interested in fitness and think you can make a positive impact for our users, we'd love to hear from you! Also, bear in mind that this is a start-up; whatever role you take on initially, there will be opportunities to advance as we get funding and expand.