You’ve been rejected from a dozen different jobs over the past year. But today you’re armed with a well crafted cover letter and excited at the thought of finally getting that face to face meeting or call back. But how things have changed in today’s job market, it’s time to put your best digital foot forward to get the attention of future employers. With this post we show you how to create a social media machine that gets people talking about all the great things you do.

Explore these 5 steps to boost your online presence today! 

Conducting your very own Social media audit.

Before you dive into improving your online presence, it’s good to know what’s already out there. Conducting a comprehensive social media audit is a great place to start. It might be time to deactivate those ancient accounts – is your High-school Tumblr account from 2007 really going to land you your dream job? Once you have determined which accounts are worth keeping, it’s time to edit any inconsistencies. Handles, headshots and bios are the forefront of your online presence so make sure they’re professional. 

Getting the most out of LinkedIn

LinkedIn is one of the most powerful professional networking sites out there and it is considered a basic requirement in most industry fields. If you’re looking for a reliable resume building tool or are considering implementing a social media strategy into your application process, LinkedIn is a great place to start. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Don’t forget to adjust your settings to let recruiters know you’re actively looking for employment.

Network, network, network! 

Another great thing about social media is it gives you the opportunity to reach out and make connections  with other people in your industry. You have the opportunity to get your work seen by people in and out of your industry with just one quick tap of your phone and one little bit of effort. However, social media comes at a price: it’s full of competition! Your number one goal should be finding and cultivating clients that are in the same industry as you are and making these connections early on in your career can lead to some great opportunities.

Creating a personal Website

You don’t need a degree in coding to have your very own slice of the internet. Creating a professional-looking site offers potential employers and clients a glimpse into your personality. Whether you opt for a simple one page site or a detailed portfolio, it provides an alternative visual approach to your work history/experience and helps you to stand out amongst other applicants. Squarespace has a great SEO checklist to help you optimise your site traffic too.

Keep your information up to date.

Once your online presence is ship-shaped, make sure you don’t forget about it. That goes for after you land your dream job too and you’re no longer on the job market. Completing those big projects or getting great client testimonials are all great assets to building a strong online presence and it’s something future employers will keep an eye out. Also, you never know when another opportunity may arise so it’s great to be prepared for your next career move.