Customer Marketing Executive at Winnow

London
fulltime

About us

Food waste is a $1 trillion problem – costing the world over 1% of global GDP. We’re dead set on solving the problem and looking for people to help us achieve our mission. We, at Winnow, believe that food is far too valuable to waste, and that technology can transform the way we produce food. Our team is made of people who all share a passion for food and technology.

Winnow was founded in London in 2013 to help the hospitality industry prevent food waste through internet of things tools in the kitchen. We have worked with hundreds of sites and are operating in over 70 countries around the world supported by our offices in London, Dubai, Singapore, Cluj-Napoca (Romania) and Chicago. We are a rapidly growing company with a strong base of clients who are rolling out our system globally. We have blue-chip customers including Accor Hotels, IKEA, IHG, Marriott, Compass Group and many others.

Winnow’s clients on average reduce waste by over 50% by value and sustain savings. Winnow has now worked with hundreds of sites to reduce food waste, including hotels, universities and schools, staff restaurants, event/hospitality kitchens, buffets, pubs, and high street restaurants. Where the system is permanently adopted, pre-consumer waste value is reduced by 50% - 70% with no detrimental impact to the perceived quality or value of the offer to their customers. This represents a typical improvement of food cost savings of 3% to 8%, commonly a 40%+ increase in profitability for operations.

As the global leader in addressing food waste, we are committed to continue pushing the envelope on what technology can do to solve this problem. Winnow Vision, our new artificial intelligence-based technology, is trained to automatically track all food waste thrown away. It has won awards at the World Economic Forum and has received tremendous enthusiasm from our clients and the industry. You can read more about it on our website and this article in Forbes.

Other recent accolades saw Winnow awarded a winner of Impact 50's most impactful companies to work for. You can read more about it here.

We are passionate about living our values and place them at the centre of everything we do. We are excited about like minded talent who share these values, joining us in our mission:

Equal parts head and heart. We’re both passionate and measured. We carefully balance the need for quick solutions and pragmatism with the ability to step back, take in the bigger picture and build for the long term.
Bravely honest. With each other, that means we’re a transparent organisation where healthy, respectful debate is encouraged. With our customers, we challenge them if we don’t think they’re achieving their goals, whether they be environmental or financial.
People of action. Done is better than perfect, and we learn by boldly doing then rapidly improving. We’re breaking new ground, so we know things might go wrong. But we judge ourselves and each other on our reaction and our resilience.
Bound by food. We’re a diverse bunch, but our belief in the value of food is the common thread in everything we do. With each other, we celebrate through our love and respect for food. With our customers, it means we work hard to develop creative tools to make it easy for chefs to value food.
Hungry and humble. Our product is revolutionary, our people are impressive, and we’re hungry for change. But, we’re just the catalyst for a bigger movement. We stay humble regardless of our success, and make chefs the heroes in this journey.

People and planet positive. We’re caretakers of the planet, helping to preserve and support it for now and the future. Our work already minimises the impact that the hospitality industry has on the planet, and we’re also committed to actively reducing our own footprint while doing so. We’re leaving the planet and its people better off than we found them.

This is an opportunity to join an exciting organisation and help us propel our growth at what are truly the most exciting and dynamic points in time in our business. You will work alongside a driven team who are motivated by building an exciting business and leaving the world a better place than we found it.

About the role
As Marketing Executive you will deliver customer/client communications which help scale our food waste solution, onboard new users and create consumer facing content increasing engagement and retention. This is a great opportunity to work with Winnow’s high profile hospitality and foodservice clients creating change at a global scale.

A great role for a marketer at an early stage of their career looking to transition into a purpose-led business. The Customer Marketing Executive will create customer facing email campaigns, gather stories for social media and develop digital and printed content which connects our impact with our clients’ end customers.

A natural storyteller, you will be able to work collaboratively with internal and external teams, present your ideas clearly and manage project schedules and budgets effectively. The Customer Marketing Executive will possess excellent communication and relationship building skills with a high EQ.

The ideal candidate will have c. 2 years of experience, ideally within a hospitality business or B2B environment and a marketing related qualification or degree. The Customer Marketing Executive will work closely with, Product Marketing Manager and Marketing Manager (Brand & Events) and report directly to the Marketing Director.

Requirements

Objectives

Lead on content creation for customer marketing activities as defined in Winnow’s communications playbook
Work with account teams and customer success managers to source customer success stories which can be used for internal communications and external marketing.
Work with account teams to build presentations / webinars which support large-scale Winnow deployments.
Help our users get the most from Winnow by working with customer success teams to develop onboarding, e-learning, webinars and other content designed to engage with our customers
Work with the commercial design lead to develop and customise customer facing communications including posters, point of sale collateral, photography, video.
Create and distribute email marketing campaigns aimed at various key stakeholders within Winnow’s strategic accounts
Help our customers share their impact with their customers via social media campaigns
Create written content (email newsletters, blogs, two pagers etc) writing copy to a high standard
Work with commercial teams to ensure sales enablement collateral is accurate and well presented
Work with the product marketing manager to customise training materials for specific client needs
Take the lead on client-led events including developing sales collateral, event materials, and handling logistics to deliver
Manage agencies, designers and other suppliers to deliver the above.
Deliver projects on time and on budget.

You are / you have:

A can-do attitude and a willingness to pitch in and when needed.
Passionate about the way kitchens work and reducing food waste.
Driven to build a world class organisation surrounded by a passionate team.
A hustler - you see opportunities and make them happen.

Essential

2 years of solid marketing experience with a proven track record in developing content and designing campaigns.
Digital marketing skills and campaign experience.
Educated to degree level.
Competent writer is able to draft content quickly and to a high standard.
Able to work with little supervision.
Problem solving skills.
Computer skills including Google docs / MS office / etc

Desirable / advantageous