We are looking for an ambitious and proactive Demand Generation expert to help us accelerate growth by promoting awareness and driving the adoption of open banking.

You will develop and execute highly targeted, multi-touchpoint campaigns that drive demand to meet the business's growth objectives, with a strong emphasis on driving pipeline growth by engaging our key audiences of prospects, partners, and customers.

You’re a superstar at creating and producing compelling ‘always on’ campaigns that drive demand, bringing our ideal customer profile in-market and delighting and engaging through the buying journey.

Who are Yapily

We’re a young company and we’re growing fast. We have offices in London, Vilnius, and we have over 100 talented individuals joining us from their homes and co-working spaces from around the world. We’re wonderfully diverse, with 27 nationalities - and counting! We continue to expand our global reach as we build the best infrastructure for our customers.

We attract people who are excited to work in a nascent and disruptive industry that will change the way we interact with financial services, forever. We’re building the infrastructure to power open finance and the global economy.

We are looking for people who don’t always know the answers but can use their skill and judgement to work beautifully within the team to create better solutions for our customers. So whichever discipline you choose, whether that’s Engineering, Product, Commercial or Operations, we hire people who want to make a difference and can roll up their sleeves to get the job done from many different backgrounds.

Requirements

• Develop and execute focused integrated campaigns across paid and organic, incorporating content, webinars, social media, and email campaigns.
• Coordinate creative demand generation campaigns across paid social media, with a focus on LinkedIn, including retargeting across multiple channels, showing ROI on spend.
• Create compelling email campaigns that share value through promoting content from reports to guides to webinars, to drive engagement and conversions (HTML/CSS are a plus for working with Pardot).
• Optimise the website journey to drive engagement and conversions.
• Spearhead the production of engaging video content, from how-to’s to social proof, to drive engagement with our ideal customer profile.
• Continuous collaboration with key stakeholders, and customer/competitor research to help better understand our ideal customers and develop effective and engaging messaging for campaigning.
• Ensure high-quality, compelling, consistent messaging and brand design across channels.
• Partner with the SDR and Sales teams, as an integrated demand generation function, to ensure a coordinated ABM approach and smooth execution of campaigns, results, and follow-up.
• Be an advocate for social selling and help the team build their profile’s online.
• Strong project management skills, including coordinating and managing campaign plans to time and budget, reporting on performance and contribution of spend and marketing initiatives.

Required Skills/Experience:

• Fintech, payments, or finance sector experience is desirable (but not essential).
• Evidence of devising and executing paid social ad campaigns (Linkedin), including retargeting, that create demand and show positive ROI.
• Proven experience in developing and executing successful full-funnel B2B campaigns.
• Excellent ad development skills, including writing skills/copywriting, messaging development and design.
• Production of engaging video content, either for themselves or experience working together with and directing a video editor.
• Ability to self-serve in some elements of campaign production to enable rapid creation of campaign assets (for example: design: Canva, Figma and short video production).
• Growth-focused mindset using high-impact, low-cost solutions beyond traditional B2B marketing methods.
• Proficiency with CRM systems (e.g. Salesforce), marketing automation platforms (e.g. Pardot), social media advertising and scheduling tools, and web analytics (e.g. Google Analytics etc).
• Creative thinker and self-starter, comfortable with ambiguity, who excels at multitasking in fast-paced environments.

Benefits

• 25 days holiday a year (plus bank holidays) in the UK, other applicants subject to country guidelines
• We also offer an additional one days holiday after 1 years service up to the value of 5 days over 5 years
• We’re serious about work/life balance and operate hybrid working, giving you the flexibility to work from home, working from our amazing office space or work abroad for up to 30 days per year - Nomad Working
• We offer enhanced Paternity and Maternity leave
• Comprehensive Private Medical Insurance through BUPA
• Comprehensive and tailored mental health support through an award winning provider
• Company Pension Scheme
• £200 annual Learning and Personal Development budget
• Cycle To Work Scheme
• Access to many discounts through the Yapily Benefits Hub
• Employee Referral Scheme which offers £1000 per employee referral
• Team Activities - we have a monthly social budget to support getting together over pizza
• Daily snacks provided in the office.
• Dog Friendly Office