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Global Campaign Manager at Dext

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  • London
  • fulltime
  • -
  • Who we are, what we do and why

    We are Dext - the world's leading provider of accounting & bookkeeping automation software. Our products improve the efficiency and financial data workflow processes of accountants, bookkeepers, and businesses globally. We are trusted by over 1 million SMBs worldwide. Our solutions embrace AI, machine learning and emerging technologies to advance and improve the accounting process for all, to make accounting more effortless.

    The Global Campaign Manager will be the central expert for driving campaigns globally to generate leads from SMBs.

    You will partner with product marketing, subject matter experts, brand and content, and regional marketing teams to develop compelling integrated marketing campaigns that drive demand.

    You will have excellent project management and executional skills, fuelled by a deep analytical and metrics driven approach to marketing optimisation.



    The role - what you'll do:

    • Collaborate with product marketing, subject matter experts, and brand and content, to identify strategically important market segments and agree global campaign themes and messages, aligned with business objectives and go to market priorities.

    • Work closely with Product Marketing to plan and build a schedule of compelling global integrated campaigns to help drive global revenue from SMBs, either directly, or through accountancy and bookkeeping firms.

    • Be bold and creative in planning and executing campaigns, leveraging the right mix of tactics at your disposal.

    • Work closely with the digital team to effectively move leads through our self service channels to activation.

    • Work closely with regional marketing teams to deliver global ‘campaigns in a box’, and support their localisation and execution in region.

    • Liaise with the global brand and content team, or external agencies to create a portfolio of marketing collateral (eg. case studies, infographics, product overviews, video, direct mail, landing pages).

    • Monitor, analyse and report on campaign performance, using your analytical skills to optimise demand creation, lead nurturing, conversion and pipeline acceleration.

    • Co-ordinate multiple stakeholders and juggle multiple projects in a dynamic, high-pressure environment.

    About you - what we are looking for:

    Below are our ideal requirements, but we hire on potential, not just on experience, and we know that some people are less likely to apply for a role if they don’t meet 100% of the criteria. At Dext we are committed to cultivating a diverse, inclusive and empowering culture, so please apply if you meet the majority of these competencies. You can read more about our Diversity & Inclusion commitments here

    Skills Requirements

    Essentials

    • 7+ years of experience in B2B campaign marketing and demand generation
    • Proven track record of planning, creating and executing effective multi-channel, integrated campaigns to drive revenue
    • Experience of full funnel analysis to optimise demand creation, lead nurturing, conversion and pipeline acceleration programs
    • Excellent project management, organisation, coordination, and stakeholder management
    • Experience of working closely with sales, product marketing, brand and regional marketing teams in a global fast-paced and high growth environment
    • Excellent communicator with proven ability to craft compelling campaign messaging, clearly conveying complex ideas to a variety of audiences
    • Team player with cross-functional project leadership skills
    • Highly motivated individual who thrives in a fast-paced team environment and is able to handle multiple projects, stakeholders and priorities simultaneously.

    Desirables

    • Strong analytical, data and reporting skills
    • A proven track record in negotiating marketing program costs with vendors
    • Experience of Salesforce, HubSpot and JIRA is preferred
    • Knowledge of accounting and bookkeeping technology
    • Experience of B2B SAAS marketing

    Behaviours

    • Highly motivated and self-directed
    • Highly organised, detail oriented and strong execution
    • Clear communication and collaboration skills
    • Strong team-work and can-do attitude



    What you will be part of - our values, culture and behaviours:

    We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. We are uncompromising in our desire to achieve our best, day-in day-out, and we have three clear values which guide everything we do:

    Be Brave - Everyone in the company has a voice to challenge ideas and the status quo.

    Be Exceptional - We set high standards for ourselves. We aim to be exceptional at what we do.

    Be Together - We are one team. There is no such thing as individual success without team success.

    Our behaviours are how we practically live and breathe our values and are an essential part of life at Dext. Our behaviours guide us, and inform the way in which we communicate, collaborate and support each other. They are:

    Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!

    Benefits

    What we will give you - the perks:

    • A competitive salary;
    • Flexible working;
    • 25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday;
    • Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more!);
    • Cycle to work scheme;
    • Access to the Learnably platform where you can spend your annual L&D allowance - https://www.learnerbly.com/;
    • Payroll giving;
    • Income protection;
    • Mental health support through Help@Hand.
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