About Startups

We are working for a client which has great pedigree in the fashion space and looking to build out a founding team of hungry people who believe in sustainabilty and have a strong work ethic. The label will have a retail space as well as a online presence, so someone with a digital/ e-commerce background is a must.

About the role

We are looking for a results-focused and data-driven Digital Marketing Manager with proven experience in inbound lead generation growth and working in a fast-paced work environment. This is a great opportunity for a self-starter that wants to take ownership of the digital marketing function and work closely with our content marketing manager to create highly effective digital campaigns. The role is best suited for a candidate with a strong analytical and technical background, with experience setting up and independently running campaigns with Shopify, Google, Facebook, Instagram.

Responsibilities

•Define and own the digital marketing roadmap

•Create and run our inbound lead generation pipeline

•Analyse and optimise website traffic journeys and conversions

•Build effective reporting on campaigns and website traffic

•Manage the digital marketing budget, forecast and spend reports

•Improve SEO to increase website conversions

•Support our Account Based Marketing campaigns with digital initiatives for expansion growth

•Work closely with the content marketing manager to create high-conversion campaign content

•Explore growth hacking techniques and innovative ways to increase inbound leads and account growth

Qualifications & Experience

•2-5years' experience in B2B digital marketing

•Previous experience in a fast-paced SaaS startup or scaleup environment

•Proven track record of deploying successful, B2B digital lead-gen campaigns

•Expert in both organic and paid growth strategies to increase traffic, inbound leads and conversion

•Being self-sufficient in setting up and managing Facebook, Instragram and Google Ads is essential

•Analytical mindset with a focus on measuring and optimising digital marketing effectiveness

•Deep understanding of conversion metrics, re-targeting strategies and data-analysis

•Technical experience in setting up campaign ad sets, digital marketing tools and software

Benefits

•Premium offices in central London

•Hybrid working

•Employee share scheme

•Private health care scheme

•Pension

•24 days paid holiday per year (+bank holidays)