Demand Generation Manager

We’re looking for a versatile and driven Demand Generation Manager with experience in B2B startup environments to join our team. This role is pivotal in driving our growth initiatives, blending a multi-channel approach with conversion rate optimisation, and lead nurturing to help us target and capture decision-makers in Learning and Development roles. You’ll be responsible for paid and organic growth strategies, with a keen eye on improving and scaling performance on existing acquisition channels and core outcomes such as leads generated, and lead quality. 

What you'll be doing:

The below isn’t an exhaustive list, but these are some of the things you may be doing.

Performance marketing

• Own and optimise campaigns on Google Ads and LinkedIn, and experiment with other channels
• Analyse performance data to inform strategy and maximise ROI

CRO and experimentation

• Implement A/B tests and other experimentation techniques across our website and other channels to improve conversion rates
• Utilise data from other sources such as stakeholder and user feedback to refine and improve acquisition tactics

Lead nurturing and sales team collaboration

• Work closely with the sales team to align marketing efforts with sales goals, by providing support and insights to improve the success of inbound and outbound deals
• Own lead nurturing strategies to guide prospects through the sales funnel and help them become product-aware

Organic growth

• Build on our good base of organic traffic to make our web visitors more buyer-focused and product-oriented
• Manage and utilise content marketing freelancers/or agencies to support organic growth 

Website management

• Oversee content updates and improvements to our website
• Manage external developers and agencies to ensure the website aligns with our brand and marketing goals

Qualifications

• 3-5 years experience in B2B marketing, with a focus on Business-to-Enterprise
• Good working knowledge of performance marketing in the B2B world, particularly with Google Ads and LinkedIn
• Understanding of CRO and A/B testing and comfortable building and reporting on experiments
• Experience in lead nurturing and sales collaboration
• Familiarity with SEO and content marketing
• Proficiency with analytics tools (e.g., Google Analytics) and a data-driven mindset
• Proficiency with CRMs (we use Hubspot)
• Excellent communication and collaboration skills
• Experience owning marketing reporting and utilising reports to drive future strategies
• Comfortable reporting to senior leadership, including the Director of Revenue and CEO
• Experience working in a startup environment
• Ability to work independently and manage multiple projects simultaneously

Why Guider?

• Unlimited Holidays: We expect you to take as many as you need.
• Free drinks and snacks: Beer on tap, soft drinks, tea & coffee, and a fully-stocked snacks cupboard.
• Barista: Every day, 9 am-3 pm, all free.
• Hybrid working structure: 2-3 days per week in-office and the remainder from home.
• MacBook with the accessories you need to do your job.
• Fortnightly remote and IRL socials‍ with your awesome colleagues.