Demand Generation Manager at Guider
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- fulltime
Demand Generation Manager
We’re looking for a versatile and driven Demand Generation Manager with experience in B2B startup environments to join our team. This role is pivotal in driving our growth initiatives, blending a multi-channel approach with conversion rate optimisation, and lead nurturing to help us target and capture decision-makers in Learning and Development roles. You’ll be responsible for paid and organic growth strategies, with a keen eye on improving and scaling performance on existing acquisition channels and core outcomes such as leads generated, and lead quality.
What you'll be doing:
The below isn’t an exhaustive list, but these are some of the things you may be doing.
Performance marketing
- Own and optimise campaigns on Google Ads and LinkedIn, and experiment with other channels
- Analyse performance data to inform strategy and maximise ROI
CRO and experimentation
- Implement A/B tests and other experimentation techniques across our website and other channels to improve conversion rates
- Utilise data from other sources such as stakeholder and user feedback to refine and improve acquisition tactics
Lead nurturing and sales team collaboration
- Work closely with the sales team to align marketing efforts with sales goals, by providing support and insights to improve the success of inbound and outbound deals
- Own lead nurturing strategies to guide prospects through the sales funnel and help them become product-aware
Organic growth
- Build on our good base of organic traffic to make our web visitors more buyer-focused and product-oriented
- Manage and utilise content marketing freelancers/or agencies to support organic growth
Website management
- Oversee content updates and improvements to our website
- Manage external developers and agencies to ensure the website aligns with our brand and marketing goals
Qualifications
- 3-5 years experience in B2B marketing, with a focus on Business-to-Enterprise
- Good working knowledge of performance marketing in the B2B world, particularly with Google Ads and LinkedIn
- Understanding of CRO and A/B testing and comfortable building and reporting on experiments
- Experience in lead nurturing and sales collaboration
- Familiarity with SEO and content marketing
- Proficiency with analytics tools (e.g., Google Analytics) and a data-driven mindset
- Proficiency with CRMs (we use Hubspot)
- Excellent communication and collaboration skills
- Experience owning marketing reporting and utilising reports to drive future strategies
- Comfortable reporting to senior leadership, including the Director of Revenue and CEO
- Experience working in a startup environment
- Ability to work independently and manage multiple projects simultaneously
Why Guider?
- Unlimited Holidays: We expect you to take as many as you need.
- Free drinks and snacks: Beer on tap, soft drinks, tea & coffee, and a fully-stocked snacks cupboard.
- Barista: Every day, 9 am-3 pm, all free.
- Hybrid working structure: 2-3 days per week in-office and the remainder from home.
- MacBook with the accessories you need to do your job.
- Fortnightly remote and IRL socials with your awesome colleagues.