Mindful Chef is looking for a hungry, curious and impactful performance email marketer.

As our new CRM Executive you will implement our email, sms and push notification program, focussed on driving retention, winback and sales performance. You will be someone who is happy working in a fast-paced environment where agility is the name of the game and those who take their own initiative thrive. You are someone who has excellent attention to detail, great communication skills and a genuine desire to make an impact. If you are passionate about performance marketing, are naturally curious and you’re keen to work in a data-driven and customer-centric team, then this role is for you.

This role will be a shared resource across 2 different brands:

Mindful Chef

• Create a best-in-class email/SMS/push campaigns across Mindful Chef audiences using Customer IO on a daily basis across Leads, Winback, and Active customers

• Identify customer segments for targeted marketing programs and plan customer offers and incentives to drive performance.

• Continually evolve & optimise the weekly broadcast & trigger email funnel, working with the CRM Manager & Senior Brand Communications Manager to ensure content reflects the core brand & trade plan, and drives spend, cross-sell, conversion & retention.

• Responsible for copywriting (or briefing copy), and working closely with the design team to create email content that maximises conversion and spend with key customer groups.

• Leads emails: Plan & execute broadcast and trigger campaigns that drive conversion & new sign ups. Report on weekly & monthly performance.

• Work closely with the Food/Commercial team on Supplier partnership campaigns, including coordinating dates, email copy and creatives, approvals and reporting.

• Assist the Customer Care team with email related enquiries and optimise triggered email campaigns based on feedback.

Slimming World

• Build the following core customer journeys (triggered)

  • Leads: Abandoned Cart

  • New Customers: Welcome Journey

  • Active Customers: Nurture Journey

  • Lapsed Customers: Winback Journeys

• Build & execute weekly broadcast emails

  • Create weekly menu excitement emails with segmentation by portion size and diet

  • Execute tactical campaigns (highly targeted and measurable - this could be reactivation, to drive reviews/boost loyalty/engagement)

• Always on approach to A/B testing: understanding effectiveness of different messaging within emails and improving conversions

• Work with CRM Manager to deliver 2 seasonal strategic campaigns per year through emails

• Weekly report on email performance, cancellation rate & headlines on upcoming activity

• 2+ years of experience in an email marketing role and an understanding of best practices.

• Copywriting experience essential.

• Hands-on experience with CRM, ESPs or customer engagement platforms.

• Highly detail orientated.

• Hungry to learn and improve.

• Proven ability to use analytics and run A/B tests to improve communications.

• Comfortable within a high-paced and growth-focused workplace and a results-driven environment.

• A team player with strong interpersonal and communication skills with both technical and non-technical teams.

• Efficient and hardworking with a flexible and hands-on approach.

• A competitive package that rewards your skills and dedication.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally.
• Experience a workplace that feels like home, complete with free meals, a gym, a vertical farm, and pet-friendly policies.
• Prioritise your well-being with perks like Vitality health insurance, access to learning resources, mental health support, a generous holiday package (30 days + bank holidays), summer hours with earlier finish on Fridays during the months of June, July and August.
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of 6 months full pay primary parental leave and 6 weeks full pay secondary parental leave.

We are MINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are PERSONAL. We started Mindful Chef with our friends and families as customers and those are the kind of relationships we want to maintain however big we grow. Being real and true to ourselves and each other.

We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

Equal Opportunities

At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.

We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it's a personal and collective responsibility that we take to heart.

We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.