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Content Marketing Manager at Supercritical

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  • London
  • fulltime
  • -
  • The Supercritical mission

    The latest IPCC reports tell it all. We can decarbonize industry, switch to renewables, and drive electric vehicles. But we still need to remove 10 billion tonnes of CO2 from the air each year by 2050 to stay below 1.5C of warming. To do this, the voluntary carbon removal industry needs to scale by 14,000x in the next 27 years. That's where Supercritical comes in. Our mission is to scale carbon removal to gigatonne capacity before it's too late. As the leading carbon removal marketplace we provide liquidity to this new market by matching large-scale buyers with the most trusted suppliers of carbon removal credits. We help ambitious buyers find innovative supply, de-risking the transaction for buyers and providing a route to market for suppliers.

    In June 2023 we raised a $13M Series A from Lightspeed Venture Partners to achieve the next stage of our growth. We'd like your help!

    Why is carbon removal critical?

    Carbon removal includes nature-based solutions like biochar and cutting-edge technologies that literally pull carbon from the sky and store it underground for millennia. We need to scale to remove 10 billion tons a year by 2050 to stay below 1.5 degrees of warming. This is over 14,000x the rate we are removing carbon at today. We've only removed a few thousand tonnes to date. This will be a trillion dollar industry by 2050.

    About the Marketing team

    Reporting into the Director of Marketing you’ll work to build Marketing almost from scratch. We have big ambitions to create and scale the carbon removal market. Marketing is critical to that. Joining our small yet experienced team means you’ll have direct impact not only on what Marketing at Supercritical looks like but also how the world gets to net zero by 2050.

    What are we looking for

    We’re looking for a Content Marketing Manager with at least 5 years of experience who knows what it means to setup and run content in a high-growth, high-change environment for an audience of senior people at the largest companies in the world. It’s likely you’ve owned B2B content strategy to some extent before, balancing the foundational content marketing must-dos with experimental tactics. You deliver on high velocity content requirements across multiple formats and channels with an exacting eye for detail, yet rarely miss a deadline. You fearlessly wield ChatGPT to propel your productivity and keep your editing eye sharp.

    You’ll create and distribute that content across the channels specific to our target audience and their stage of maturity, focusing on business impact and relevance over big numbers on a chart. You bring data, learning, and ideas to inform and elevate the future content strategy and roadmap.

    Requirements

    • In partnership with internal and external writers, execute on and feed into the content marketing (including social) and editorial strategy for a senior audience at some of the largest companies in the world. Together you’ll ideate, create, edit, and distribute content.
    • Lead on managing a dependable content production pipeline, content calendar, and distribution process across key organic channels including LinkedIn, SEO, PR, web, and co-marketing. Cultivate relationships with freelancers, agencies, and internal subject matter experts to ensure adequate resources for our content calendar and distribution needs.
    • Support on various content types where needed including social copy, blog posts, emails, landing pages, ad copy, web copy, and more. This includes expertly repurposing content into whichever formats make sense for our audience and channels.
    • Develop and refine the inbound strategy with a focus on social, SEO, and PR.
    • Analyze monthly analytics reports, evaluating KPIs like organic traffic, keyword positioning, and commercial goals to enhance content strategies.
    • Continually think about how we get our point of view out into the world by pitching and implementing new content and marketing strategies to elevate brand presence in the media.

    Benefits

    What values can you expect from your colleagues?

    We have set ourselves the mission of leading the carbon removal market to 14,000x its current size by 2050. In order to do that we need brave adventurers that think huge and deliver at speed. We call this the 14,000x mindset. The key components of the 14,000x mindset are:

    • Ownership mentality: We relish autonomy and we create it for others. We are deeply curious and thrive on understanding the root cause of complex problems. We take ownership over our own and our team’s development by giving and soliciting direct and actionable feedback.
    • Move fast: We identify the most important problems to solve and cut everything else. We test ideas early so we don’t waste time on dead ends. We default to action and deliver awesome results.
    • Radiate positive energy: We come to problems with energy and passion. We nurture new ideas and engage positively in testing them. We inspire our colleagues to go further and are resilient to set backs. We recharge by taking time off. We are here for a great day, not a long day.
    • Communicate proactively: We communicate simply and directly. We broadcast updates, insights and lessons learnt, especially when things haven’t gone to plan. We give as much context as possible so our teammates can make great decisions.

    Benefits

    • Basic salary: £50,000 - £60, 000 per annum (dependent on experience)
    • Annual leave: unlimited
    • One company-wide day off on the first Friday of every month
    • Pension: 3% employer contribution when matched by 5% employee contribution
    • Hybrid working: remote first with option to work from a London office 1-2 days per week
    • Other benefits: £1000 annual wellbeing allowance and working-from-home equipment budget up to £500
    • Monthly company socials
    • Purchase high quality carbon removal offsets for your personal emissions from our inventory

    Diversity and Inclusion

    We’ve been committed to building an inclusive and diverse workplace since day one of the company. We’re the only company we’re aware of with a 50:50 gender balanced list of investors and our day to day processes are always defined with D&I in mind, for example our remote first policy and flexibility around working time.

    We are excited to encourage applications and interest from individuals underrepresented in the climate and tech space. Climate change and climate justice is a social issue that cuts across race and gender. We welcome applicants with lived experience across these issues.

    Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire!

    UK Sponsorship & Applicants currently outside the UK

    • UK Work Sponsorship: Unfortunately, at this stage of our growth, we are unable to offer UK sponsorship to applicants.
    • Candidates who live outside the UK who are not looking to live and work in the UK, are within 3 hours of the GMT/BST timezone and are willing to travel to London quarterly are encouraged to apply. Please note we will use an Employer of Record arrangement in these circumstances.
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